CARU Asks Disney to Stop Advertising 'Pirates of the Caribbean' to Kids
According to Broadcasting & Cable Magazine, the Children's Advertising Review Unit of the Council of Better Business Bureaus has asked Disney to stop marketing the PG-13 'Pirates of the Caribbean:...
View ArticleClik here to view.
Movie Ads in the Wild: New York City Edition
In running a website about marketing, sometimes we forget that the online space is not the center of the marketing universe. After all, the online marketing budget for most films amounts to only...
View ArticleClik here to view.
AOL RED Announces Exclusive "Direct-to-download" Horror Film Release
Today AOL announced that they will release the horror film 'Incubus' as a "direct-to-download" exclusive on AOL RED, a teen-centric entertainment site.Starring Tara Reid, the feature-length film...
View ArticleClik here to view.
Fox Launches Second Demographically-targeted Specialty Division with FoxFaith
News Corp.'s Fox Filmed Entertainment today announced plans to target the Christian audience with the formal launch of the FoxFaith Home Enertainment Division.FoxFaith will acquire up to twelve films...
View ArticleClik here to view.
Bollywood Embraces Online Movie Marketing
With the burgeoning growth on India’s online population, Bollywood movie marketers are ramping up their online marketing efforts, according to The Hindu Business Line.According to the article, over...
View ArticleClik here to view.
Miramax to Increase Focus on Marketing Partnerships with Disney Divisions
Miramax is getting serious about forging marketing campaigns and promotional partnerships with other Walt Disney Company divisions, according to Variety.To kick off the move, Miramax Executive V.P. of...
View ArticleClik here to view.
Warner Independent Tests Custom Local TV Spots with Spot Runner
According to Adweek, Warner Independent Pictures used Spot Runner, a web-based service for local TV ad buys, to promote the release of 'The Painted Veil' in late December. Warner ran the spots in 18...
View ArticleClik here to view.
Fox and Peach Arch team with Reader's Digest Family Films to Produce 'Ace of...
This week, production began on ‘Ace of Hearts’, the first release under the new Reader’s Digest Family Films brand, according to a company press release. Peach Arch Entertainment is producing the film...
View ArticleReport: PC Usage for Movie Downloading and Viewing Rises
According to a new report titled “At the Click of a Mouse” by Solutions Research Group, the PC is morphing from a work-related device to a digital “life hub,” with movie downloading and viewing being a...
View ArticleClik here to view.
Best Buy partners with the Rolling Stones on DVD Exclusive
The Rolling Stones and Best Buy have partnered on a new exclusive DVD Release for the second time in four years, according to Businesswire. Called The Biggest Bang, this four DVD set of the Stones’...
View ArticleClik here to view.
Disney gets risqué with Unrated release of ‘Badder Santa’
Disney Home Entertainment will be releasing an unrated cut of ‘Bad Santa’ tentative titled ‘Badder Santa: Unrated Edition’ on Blu-Ray, High-Def Digest reports. While the release date is set for...
View ArticleClik here to view.
DoubleClick’s Rich Media Services Power Eight of the Current Top 10 Films
Ad serving company DoubleClick announced today that their Rich Media and Video services are powering eight of the top ten current box office releases. Among the releases currently using their services...
View ArticleIndie Horror Film Viral Marketing Campaign Freaks out Okies
In order to promote the premiere of their horror film "A Beautiful Day" at an Oklahoma film festival, a local filmmaking team posted viral videos on YouTube as part of their marketing efforts. But...
View ArticleClik here to view.
The National Hockey League Partners with Paramount on "Love Guru"
According to Brandweek, the National Hockey League has signed on as a promotional partner in support of Mike Meyer’s new comedy “The Love Guru.,” whose plot centers on the Toronto Maple Leafs' quest...
View ArticleClik here to view.
Hit MotoGP Film FASTER Launches on iTunes
New Video announced today that the hit feature film FASTER has premiered on iTunes. FASTER chases two seasons' worth of the MotoGP world championship over five continents, all the while critiquing the...
View Article
